28 Mar '15, 3pm

#SEJSummit Speaker Steve Floyd on What Marketing Strategies Work Best For Your Business by

Local Influencer/Celebrity Interviews: For this to be effective, you really need to make sure your blog is at the quality and standard a local influencer or celebrity would expect. Do not approach people with a low quality theme and five scant blog posts and wonder why they won’t return your email. The bigger the name, the better results you can expect. All the more reason to take the time to make sure your site and content are top-notch before approaching them! Local Events/Meetups: It is so easy to start a Meetup group based on your industry and promote content around that group. You can also give away prizes for those in your area who blog about the event and share it on social media. The context of the content, coordinates of social interactions and topical relevance is local SEO gold. Local News/Publishers: Beyond local bloggers, making yourself newsworthy to the loca...

Full article: http://www.searchenginejournal.com/sejsummit-speaker-stev...

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