28 Mar '15, 11am

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience - #marketing #strategy #socialmedia #twitter

Local marketers need to keep an eye out for new products and features that will enable you to better target local searchers. Pair this with Twitter's massive focus on the mobile experience and it seems there's about to be a huge opportunity for first-adopter local marketers on Twitter. Start planning to optimize your Twitter content for search , both internal and external. Most marketers do this already to some degree, particularly with hashtags. In future, however, your Google search keyword data may play a greater role in your Twitter content optimization. Social media best practices dictate that marketers encourage engagement and interaction with content. However, playing to this expanded audience of logged out content viewers will require a different strategy altogether. The goal for some types of content, depending on its distribution, may just be to get users away fr...

Full article: http://searchenginewatch.com/sew/opinion/2385101/whats-ne...

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