28 Mar '15, 9am

Are You #Winning at Google Shopping Campaigns? - #marketing #google #campaign #performance #strategy #sep #ppc

For those of you running search campaigns, you’re probably very familiar with Remarketing Lists for Search Ads. In a nutshell, with RLSA, you get the opportunity to bid more on specific terms if a user has been to your site previously. For example, if you sell shoes, it’s probably very expensive to show up in position one for the term "shoes" so you don’t bother with such a generic term or you let your ad positions fall around three to four to be more cost-effective. However, if a user has already been to your site, and then they execute a generic search for "shoes," you may be willing to bid more on that term if a user has recently been to your site. Now, there are talks in the search community about this also being possible for Shopping Campaigns. There is no official word from Google as of yet, but many advertisers are claiming to be able to add audiences and adjust bid...

Full article: http://searchenginewatch.com/sew/how-to/2401707/are-you-w...

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Are You #Winning at Google Shopping Campaigns?

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