28 Mar '15, 7am
Skip the hard sell with a video of your fans like @Disney #digitalmarketing #YouTube
What ever the size of your business or budget, you need to make sure you’re producing video content that's building your brand awareness, encouraging shares and hopefully going viral. This means that you can often leave the straight up hard sell at the door. We’ll look at some ways you can get started, then you can sit back and watch some fantastic examples. You need to stand out from other brands, particularly those in the same market as you, so make your content unique. Find the thing that your company does that no-one else does, and create content around that uniqueness and individuality. Releasing content regularly is one of the best ways to succeed, whether it’s video content or even just your blog. Consistency is vital, because once you’ve teased new viewers into your world, letting them know that they can get more from you every week/ fortnight/ month is going to be...