26 Mar '15, 9am

Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping online. Since the initial launch, we’ve been working to bring product ratings to more countries, and this week we launched in the UK, France and Germany. Product ratings appear in the form of stars and review counts on Product Listing Ads across google.com, google.com/shopping and their equivalents in the UK, France and Germany. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites and users. Product ratings for juicers, as indicated by stars and total review counts Product ratings help consumers make better purchase decisions before they click, driving more qualified traffic to participating merchants. Since the US launch in July 2014, we’ve seen a...

Full article: http://adwords.blogspot.com/2015/03/product-ratings-on-go...

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