29 May '12, 7pm

Oops, I Ruined the Facebook IPO!

I think the IPO flopped because of the press in general and the GM story didn't help. It almost seemed tatical like someone wanted it to drop. Chances are the IPO should have started off low maybe around $10 or so, but also you're stupid if you buy into an IPO right away there are enough investment blogs out there to know that. The other issue here is yes Google Advertising does do much better than FB in terms of getting people to the site to convert right away, but if you do FB ads correctly if can out perform your Google ads. Have you ever done a comparative study based on ads going to a well optimized "page on Facebook" rather to an outside sourced website. In my experience using the ads to get them to your fanpage and causing fan engagement with well though out posts actually increased my revenue more so than Google ads simply because the social engagement was higher. ...

Full article: http://www.seomoz.org/blog/oops-i-ruined-the-facebook-ipo

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Oops, I Ruined the Facebook IPO!

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