27 May '12, 3pm

3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No. 1: “unnatural” links. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while Penguin is targeting largely inbound links, dropping the rankings of sites/pages that might have unnatural links pointing to them. Some businesses that were early adopters of SEO are seeing rankings, traffic, and income vanish with lower rankings. Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound links from link networks. The site owner hadn’t appreciated how profoundly these spam tactics went against Google’s mission...

Full article: http://searchenginewatch.com/article/2180059/3-Hard-Lesso...

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Google Releases Penguin Update 1.1

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Don’t really care about ranking for “penguin 1.1″, Paul, because I doubt anyone would ever search for such a phrase. Do yo...

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For the past few weeks, we have been reporting on speculation in the forums that Google released a Panda refresh. The Peng...

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About a month ago, we polled our readers asking how they were impacted by the Google Penguin update. We have well over a 1...

How Recovered From The Penguin Update

How Recovered From The Penguin Update

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In that respect, it may leave some to think "is a Penguin recovery even possible?", or "should I just start over with a ne...

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Google

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No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out ...