25 May '12, 7pm

B2B Companies Need To Create Thought Leadership Content via @pubcon

B2B Companies Need To Create Thought Leadership Content by, Nick Stamoulis on May 25, 2012 Most B2B marketers understand the SEO and business value of a strong content marketing campaign. However, understanding why it’s important and understanding how to leverage it are two Pubcon Las Vegas different things, and it is not always as easy to make the jump from planning to executing. One of the most important things for B2B marketers to remember when executing a content marketing campaign is that they need to keep their ego out of it and focus on producing thought leadership content. The end goal of SEO is to increase visitor growth via unbranded keywords to your company’s website. While branded visitor growth is important, B2B companies need an influx of new potential customers finding their website, even if they have never interacted with your brand. However, what reason ha...

Full article: http://www.pubcon.com/b2b-companies-need-to-create-though...

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