27 Feb '15, 9pm

Google, Mobile and Apps: I’m tired

It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because I’m over 40. Not because I’m annoyed at Google. I’m tired because I know that every SEO on the planet will now scramble to create a half-baked Android app, littered with links, an effort to rank. Somewhere at Google, some engineers have a betting pool: If they said “servers in free fall will improve rankings,” how many SEOs would fling hardware off cliffs? Take a pill, people. Before you jump on the crap app bandwagon, how about taking care of some basic stuff: Fix infrastructure issues that kill visibility Fix existing broken links t...

Full article: http://www.portent.com/blog/seo/google-mobile-apps-im-tir...

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