27 Feb '15, 3pm

How to Optimize Images For SEO by @michielheijmans

The caption of the image is the text that accompanies the image. For most images in this article, it’s the text in the gray box below it. Why is that text important for image SEO? People use that text in scanning an article. Next to headings, people tend to scan the image and include the caption as well in that scan. Nielsen actually wrote back in 1997 : “Elements that enhance scanning include headings, large type, bold text, highlighted text, bulleted lists, graphics, captions, topic sentences, and tables of contents.” In 2012, KissMetric stated that “Captions under images are read on average 300% more than the body copy itself, so not using them, or not using them correctly, means missing out on an opportunity to engage a huge number of potential readers.”

Full article: http://www.searchenginejournal.com/optimize-images-seo/12...

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