27 Feb '15, 1pm

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For brands that are just starting out with social media, this can seem like a good idea. Find someone on Fiverr that guarantees you 5,000 “real” fans for five dollars and call it a day. If only it were that easy. There are several reasons buying fans is a bad business decision. The most obvious reason being they don’t provide any value since they’re not real people. Also, consumers are smart enough realize when fans are fake. A page with 20k+ fans and little to no engagement is a pretty big red flag. However, the main reason I recommend brands refrain from buying fans is because it could kill your organic visibility. The fake fans drive down the average engagement for your page, which means Facebook will be less likely to show your content to your real fans.

Full article: http://www.searchenginejournal.com/5-ways-increase-organi...

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