26 Feb '15, 10pm

Does Yelp Really Matter?

Does Yelp Really Matter?

Although Yelp reviews do not always show up above Google's own search results, they are visible in many local intent queries, and have an impact on rankings. From an SEO perspective, Google now takes into account a business' presence on Yelp, such as the number of reviews it has and how positive they are, according to Tod Hirsch, marketing strategist at Blast Analytics and Marketing. Previously, Google manipulated its algorithm to show its own local listings and content above Yelp pages, even if a query included the word "Yelp." But in July of last year, the search giant introduced "Pigeon," an updated algorithm that altered local results and changed the way that Google interpreted location tools. Benefiting from this major update, Yelp reviews started showing up higher on search engine result pages (SERPs). "Pigeon has allowed Yelp to regain its visibility and has boosted...

Full article: http://searchenginewatch.com/sew/news/2395764/does-yelp-r...

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