26 Feb '15, 1pm

Does Your PPC Campaign Pass the Mobile Test?

Mobile is one of the biggest opportunities in online advertising. That’s why, according to a report from eMarketer , U.S. mobile search ad spending was projected to have grown by 83 percent in 2014 — comparatively, desktop ad spending was projected to decline by 2.4 percent. The same report points out that mobile ad spend will continue to grow through 2018, while desktop ad spend will continue to shrink. More so than ever before, marketers are beginning to understand the power of mobile search intent. Analysis from Convince and Convert and iAcquire points out that mobile conversion rates, at 70 percent, are three times higher than they are on desktops and laptops. With more advertisers seeing the potential of mobile, the landscape will become more competitive, and cost-per-acquisition price points will continue to rise. The best way to counteract this trend is to ensure th...

Full article: http://searchenginewatch.com/sew/how-to/2396829/does-your...

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