22 Jan '15, 5pm

5 Things You NEED to Know Before Creating Sponsored Video Content

Thorough article, Andy. I agree with you that the creator did the sponsored content the right way, although you are still wrestling yourself "do-I-or-don't-I" disclosure issue. From my experience it usually is based on a short-term financial decision around meeting initial engagement expectations, which are perceived to outweigh any perceived benefits from full transparency with the target audience. So then, what example could you offer for how a channel COULD successful with camouflaged content (i.e., content funded by a sponsor without clear disclosure of that sponsorship) AND maintain audience loyalty over the long term, as I think you're suggesting? Whether audiences find out early on or later (and complain about it), the business decision would appear to rest on what people actually do rather than what they say. Disclosure or no disclosure, some of the audience will c...

Full article: http://www.reelseo.com/5-things-sponsored-videos/

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