19 Jan '15, 10am

The franchise challenge: How do you stand out when you’re one of many? via @sengineland #local #seo #sem

Local marketing is especially important for franchisees, but it can also pose many unique issues – for example, how do you stand out among a sea of many? The good news is that it’s possible, depending on the situation there are multiple possible solutions. Several years ago, I worked in the marketing department of a children’s franchise organization, and we ran into several challenges. All of our franchise owners were essentially targeting the keyword [kid’s birthday party], and they all had URLs on the same domain. As we know, Google will only rank a limited number URLs from the same site for the same keyword. What do you do if you have 175 people who want to rank for the same term and all share the same root domain? How do you accomplish this? That’s the beauty of local marketing – you can do just that with a little bit of localization. With some planning, we successfull...

Full article: http://searchengineland.com/stand-youre-one-many-212499#....

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