26 Dec '14, 2pm

Mapping It Out: Our Top 10 Local Search Columns For 2014

Mapping It Out: Our Top 10 Local Search Columns For 2014

Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations , underscoring the need for businesses to build and optimize an online presence. Local business owners and search marketers responded to this trend accordingly, eager to roll up their sleeves and get to work. This was evidenced by the fact that many of our top columns in 2014 were tactical, providing readers with practical tips and advice for improving their local search campaigns. Perhaps the biggest curveball of the year for those in the local search space came in late July, when Google released its new local search algorithm , which we dubbed “Pigeon.” The Pigeon update changed the way rankings were...

Full article: http://searchengineland.com/top-10-local-search-columns-2...

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