23 Dec '14, 4pm

3 Ways Brands Can Leverage YouTubers to Build an Audience

There are a number of ways that brands can gain visibility on YouTube, not least of all by creating and uploading the kind of branded videos that resonate with their target audiences. That's easily done if you have an unlimited budget, and access to the most creative minds in the industry of course. And many brands can get away with less than that, just because they have built up so much goodwill over the years and their fans will follow them, wherever they are on the Internet. But what about smaller brands who want to take advantage of the power of video, but need to balance the budget when it comes to digital marketing? Luckily, there are a few ways that companies can still actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit. We take a look at three very effective ways that brands ca...

Full article: http://www.reelseo.com/brands-leverage-youtubers-build-an...

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