19 Dec '14, 2pm

3 Ways We Failed at B2B PPC in 2014

3 Ways We Failed at B2B PPC in 2014

Business-to-business PPC isn’t always as straightforward as the retail sector. Oftentimes, PPC managers are presented with interesting scenarios and unique products and services that require a lot of creativity (to say the least) on the advertising side to try to make it work. Many times, we’re presented with situations that have the odds stacked against them, but we say yes anyway. In the spirit of reflection as the year comes to a close, I want to share with you three scenarios that just didn’t pan out this year with the PPC campaigns we created, and give tips on what we’ve learned so that you may learn from our mistakes. 1. Promoting B2B Products That Weren’t Fully Developed It might seem a little crazy to take on a project where the product line isn’t fully developed yet, but a client approached us with the idea to start generating buzz early with a couple prototypes r...

Full article: http://searchenginewatch.com/sew/how-to/2387440/3-ways-we...

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