30 Apr '12, 5pm

AdWords “Rotate Evenly” Setting To Stop Rotating After 30 Days

The “rotate evenly” setting on an AdWords campaign has been a long-time best friend to habitual ad testers testers and landing page tweakers everywhere. Next week, the “rotate evenly” setting will stop rotating after 30 days and default to a different setting, “optimize for clicks.” Three settings currently exist: Rotate evenly Optimize for clicks Optimize for conversions The “rotate evenly” setting has been the preferred type for achieving apples-to-apples testing as ads were evenly disbursed at all times. The change will now require users who are using ads to test landing pages or copy-based conversions to be limited to 30 days per trial. Each time creative is enabled or edited the 30-day window will restart over again. This change is being implemented to improve performance. Google states: “This change will enable us to provide users with the most relevant ad experience...

Full article: http://searchengineland.com/adwords-rotate-evenly-setting...

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