30 Apr '12, 5pm

Five Key Learnings From A Local Marketing Success Story

One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising at Aspen Dental , a fast-growing, multi-market health care provider. Speaking to a crowd of local search leaders from around the world, Boysman described in detail how she and her team developed a comprehensive strategy that drove meaningful local leads for her business and elicited support from the highest levels of her organization. The presentation left the group buzzing because it outlined the type of innovative and integrated local marketing plan that many local search providers are trying to explore and develop with their clients. I want to share some of the key learnings I walked away with after Boysman’s presentation. It’s a model for local businesses everywhere looking to navigate the complexity of today’s fragmented media...

Full article: http://searchengineland.com/five-key-learnings-from-a-loc...

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