30 Apr '12, 1pm

3 Pillars of SEO Competitive Analysis

Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their list of targeted keyword terms. Competitive analysis should also take a position of high importance. Don’t get me wrong, proper keyword research , the predecessor to competitive analysis, is important. We know where we want to rank and we know who is ranking there, but how will we get there? At the onset of your dive into SEO competitive analysis, it's important you segment your analysis into three areas: content, authority, and opportunity. Content Content is king, right? You betcha, and the more you or a competitor have the more likely it is to have enhanced visibility in search engines. The starting point is your keyword target list. Find the most important te...

Full article: http://searchenginewatch.com/article/2171188/3-Pillars-of...

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