30 Apr '12, 12pm

Google's Perfect Quality Score Sauce

Google's Perfect Quality Score Sauce

Google has an AdWords engineer named Tanmay A Arora who has been giving tips on AdWords topics in the Google AdWords Help forums. First Tanmay explained the "Ingredients" In AdWords Quality Score . The latest give by Tanmay was named the "perfect Quality Score sauce." Tanmay goes through what the steps you can use to achieve that perfect quality score. Here they are: (1) Add Keywords Take an existing campaign and add more keywords to it after having a look at your ‘See search terms’ report. As I mentioned before, Google takes into account the Exact match Click through rate (CTR) for the keyword, It is important to look at this report and keep adding new keywords to your keyword list, which will exactly match the search query, irrespective of the match type they are in. (2) Add Negative Keywords It is also recommended that you add negative keywords after looking at the ‘See...

Full article: http://www.seroundtable.com/google-quality-score-sauce-15...

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