30 Apr '12, 11am

PPC Ads: Testing User Reviews to Increase CTR

PPC Ads: Testing User Reviews to Increase CTR

A wise man named Bryan Eisenberg once told us that robust user reviews and the inclusion of reviews and other user-generated content increases conversions . Which got me thinking, can we use that dynamic for PPC ads as well? Yes we can! Check out the split test below where the new champion crushed the old one by a 202 percent increase in CTR, more than doubling response: So what were the big differences driving that performance boost? There are only three substantive differences. 1. Claim of Large Selection vs. 1st Line Call to Action The winning ad claims “1000’s of Team Jacob Shirts, Gifts & More ” whereas the losing ad starts with “Buy Team Jacob Gifts Today! ” In general, the claim of a comprehensive selection is usually better than a non-claim/CTA for the first line, but an overly large selection can also work against you, because nobody wants to sort through thousand...

Full article: http://searchenginewatch.com/article/2171187/PPC-Ads-Test...

Tweets

US Navy has decided to destroy the Seal teams. ...

navytimes.com 30 Apr '12, 12pm

http://www.navytimes.com/news/2012/04/navy-special-forces-seals-diversity-043012/ SEALs reach out to increase diversity By...

The Most Shared Branded Online Video Ads For April 2012

The Most Shared Branded Online Video Ads For Ap...

reelseo.com 01 May '12, 5pm

Everyone in the square collapses and a large TV screen appears to show the rest of town rendered unconscious by a powerful...

@mrsmarrakech that's so lovely to hear! u can now write reviews on the site if you fancy sharing the love there too

@mrsmarrakech that's so lovely to hear! u can n...

seasaltcornwall.co.uk 30 Apr '12, 8am

100% Organic cotton canvas outer, 100% Cotton lining, 100% Polyester sleeve lining Stylish mac made from our famous Tin Cl...

Next generation of Aegis ballistic missile defe...

stripes.com 30 Apr '12, 3am

SASEBO NAVAL BASE, Japan — The U.S. Navy has finished testing the next generation of its Aegis ballistic missile defense s...

Testing Resistance 1423 again

Testing Resistance 1423 again

thefinance.sg 02 May '12, 6am

Testing Resistance 1423 again by mmltrader on May 2, 2012 S&P going to test its resistance 1423 again…. Read the full arti...

How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

How Well-Run PPC Campaigns Reveal Valuable Insi...

searchenginewatch.com 30 Apr '12, 9am

Although it seems counter-intuitive, the better PPC campaigns are managed, the more they actually reveal about the company...

@ohhoh check out the photos on this one!!

hungrygowhere.com 06 May '12, 7am

Came here to try the lunch buffet with my friend over the weekend. Located on the 2nd storey of Central Mall, this Japanes...

New Legislation in Congress Supports Facebook U...

searchenginejournal.com 01 May '12, 4pm

A new bill proposed by Eliot Engel (NY-D) and Jan Schakowsky (IL-D) known as the “Social Networking Online Protection Act”...

LCD monitor shipments to see 6.5% increase in 2Q12

digitimes.com 30 Apr '12, 9am

LCD monitor shipments to see 6.5% increase in 2Q12 Julian Ho, Taipei; Alex Wolfgram, DIGITIMES [Monday 30 April 2012] Taiw...