Suren Ter-Saakov had his hand in SEO long before it ever became what it is today. As the COO of the SEOquake Team, he continues to utilize his extensive search engine knowledge to help develop tools that serve those who make their living online. The SEOquake Team is behind an ever-expanding suite of popular SEO/SEM tools, including the SEOquake toolbar and the competitive intelligence and keyword research tool, SEMrush. Ter-Saakov has invaluable insight into just how search engines work, how to best analyze the data they provide, and how to implement that data into effective ad campaigns and optimization strategies. He and his colleagues at SEOquake are ever striving to increase the power and scope of their tools, while simultaneously formulating new ones that will further benefit the SEO/SEM community.