30 Apr '12, 9am

How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

Although it seems counter-intuitive, the better PPC campaigns are managed, the more they actually reveal about the company’s inside information. Those individuals who effectively manage these campaigns, at first glance, seem like they are doing great things for their companies. In all actuality, they are unknowingly releasing a world of practical, usable data to their direct competitors, but only if competitors know how to find it. Let’s pose a hypothetical to illustrate exactly how a singular piece of datum from one company can yield multiple pieces of usable, practical information for its direct competitors. Take large credit card company like Capital One, who has numerous competitors that exist in the same market and have roughly comparable numbers in terms of responses to direct mailers. The more comparable the businesses, the more accurate the estimates will be. All o...

Full article: http://searchenginewatch.com/article/2171186/How-Well-Run...

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