30 Apr '12, 6am

Perfecting On-Page Optimization for Ecommerce Websites

Perfecting On-Page Optimization for Ecommerce Websites

I shouldn't have to go into much detail here as to the importance of this. Something to bear in mind for eCommerce websites is that you are generating META titles for potentially thousands of product pages. It just isn't feasible to customise each and every one of these, so you should have these auto-generated by your developers based on a template that you give them. For product pages, this is probably just going to be the product name followed by a small call to action or USP. For example including something like "Free Delivery" could work well for improving click-throughs from search. The key really is to try and avoid masses of duplicate META data.

Full article: http://www.seomoz.org/blog/perfecting-onpage-optimization...

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