30 Apr '12, 3am

Everything You Need To Know About AdWords Display URLs:

The display URL is an often overlooked element of ad copy. It’s most common usage is to signal to a searcher where the ad click leads. However, the display URL is also a quality score factor and has different editorial requirements than the rest of your ad. The display URL is also a prime candidate for ad testing. A good display URL can increase your click through rate, increase your conversion rate, and improve your quality score which in turn, causes your ad to show higher in the search results or lets you pay less for your current clicks. I’ll first discuss the basics of the display URL, quality score impacts and then showcase ways of testing display URLs. Display URL basics An AdWords display URL is the 4th line of your ad text. This line of ad copy signals to the searcher what website they will land on after the click. The display URL does not have to actually be a pa...

Full article: http://searchengineland.com/everything-you-need-to-know-a...

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