29 Apr '12, 3pm

Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites

Paid text links using exact match anchor text: For companies that want to rank for a certain term (such as “red widgets”) one way to accomplish this is by buying links from other websites with that exact matching anchor text. This is against Google’s guidelines, as Google would consider this a paid link that exists solely to manipulate PageRank, rather than to provide any value to visitors. Comment spam: Two things proved problematic for websites trying to unnaturally rank for specific keywords: signatures in comments that contained exact match anchor text; and people who used a spammy user name (e.g., Best India SEO Company) as exact match text. Guest posts on questionable sites: Although guest posts are a legitimate way to earn links to your site, sites dinged by the Penguin had links pointing to their website from sites filled with low-quality articles where the focus w...

Full article: http://searchenginewatch.com/article/2171174/Google-Pengu...

Comments

  1. 06 Sep '12, 6am

    Many website have been hit by this update. There are many strategies to avoid this. SEOs should diversify and should focus more on quality links/content rather than the quantity.

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