29 Apr '12, 10am

What Does an SEO Theorist Actually Do? | SEO Theory – SEO

A theorist or theoretician studies the “theoretical aspects” of a subject. People often use theory interchangeably with hypothesis , usually in the adjectival form such as “theoretically speaking, all blue planes have green underbellies, etc.” I have done this myself, but this is lazy diction. Technically a theory explains why things happen or why systems behave the way they do (the theory may or may not be correct); a hypothesis suggests or predicts that if you do X then Y should follow. A hypothesis is a conjecture based on observation, analysis, or intuition. The hypothesis may in fact explain something simple but it’s not a set or system of ideas and principles that explain (either correctly or incorrectly) how a system functions (or why it functions). Our science has produced some pretty good theories, although 1,000 years from now every one of those theories may have...

Full article: http://www.seo-theory.com/2012/04/29/what-does-an-seo-the...

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