28 Apr '12, 9pm

2 years ago, I wrote a post titled "Google Needs The Manipulative Web". Last week, much of it was proved true.

2 years ago, I wrote a post titled "Google Needs The Manipulative Web". Last week, much of it was proved true.

The Internet sometimes doesn’t work as we hope it would, or think it should. In certain verticals, great content doesn’t create great links, and because of that, in my opinion, SEOs are often forced to resort to manipulative link practices to get their clients and websites to rank. Websites with low “content link efficacy” are vertically positioned in areas that aren’t socially friendly, such as health insurance or payday loans, and because of this, are often incapable of truly (and naturally) driving lots of links to their site, no matter how impressive and link-worthy their content is. Websites with high content link efficacy, on the other hand, can occur when sites expect their fair share of links when great effort is put into a piece – because it exists in a space, such as Funny or Die or I Can Has Cheezburger , where users aren’t afraid to use word-of-mouth and also, ...

Full article: http://searchengineland.com/why-google-needs-the-manipula...

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