01 Dec '14, 3pm

3 Things You Can Do To Push Through Your PPC Plateau

3 Things You Can Do To Push Through Your PPC Plateau

Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you know just how PPC can support it. But sometimes, you reach a plateau. It’s not necessarily a bad one – in fact, everything can be going great. ROI is up, things are running smoothly, and everyone is happy. No one may even be questioning your work. Still, it can be tough when you feel you’ve reached that point where you’ve run out of creative ways to advertise the business. Luckily, there is hope. In fact, this time of year is a perfect time to start thinking about how you can infuse that smooth-going PPC account with a little more creativity and rouse things up a bit in 2015. So in this post,...

Full article: http://searchengineland.com/3-things-can-push-ppc-plateau...

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