29 Nov '14, 4pm

6 Holiday Video Marketing Tips to Get You on Santa's Good List #videomarketing #digitalvideo

‘Twas the week before the holidays, and the marketers had concerns. Would their new video be a hit, or was it going to crash and burn? Had they picked the right message, was it too much of a hard sell? What’s the right time to send it? Oh how could they tell? It’s that time of year where Santa is booking his time in the malls, and our inboxes are full of offers that sound too good to be true. And for many video marketers, it’s a chance to be a little more creative, lighthearted and personal in our outbound communications. If your team is like mine, they’re working away like busy elves on the plans for a holiday video that is sure to grab the attention of customers and prospects. But making a video for the holiday season isn’t a slam dunk. You need to be thoughtful in how you approach it, what tone you take, how you reference the holidays themselves, and even when you send ...

Full article: http://www.reelseo.com/holiday-video-marketing-tips/#.VHT...

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