27 Nov '14, 3pm

Usability vs. Conversion Optimization

Usability vs. Conversion Optimization

SEO, usability, and conversion optimization have different tasks but one purpose: turn visitors into customers. SEO brings visitors to your website. Usability makes them feel good about your website because they found what they were looking for. Conversion optimization makes them like your company because it was the right solution for their problem at the time of their visit. Ultimately, they thought you were better than anyone else at that moment to help them. This is how you utilize great usability and conversion optimization to let them know that you will always be there for them. And they will help you achieve your

Full article: http://www.searchenginepeople.com/blog/925-usability-vs-c...

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