26 Nov '14, 4pm

How To Get More Publicity For Your Business: Interviews With Two Experts by @johnrampton

If you’re pitching on behalf of a client, it better be a pretty darn interesting client John says. He mentions frequently getting boring pitches that involve a business trying to get coverage because a similar type of business has gotten coverage recently. Those type of pitches never fly. If you have a new product and want to get some coverage for it, John gives some tips on how to pitch it. Give it your best shot he says, and don’t be formulaic. Avoid mentioning things that have been written before, just make it quick and to the point. Following reporters on social media and interacting with them is a good idea only if what that reporter writes about falls in line with the kinds of things your business does. The bottom line, John says, is the only way you’re going to be successful at pitching a story is if the reporter is really infatuated with whatever you happen to be p...

Full article: http://www.searchenginejournal.com/get-publicity-business...

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