26 Nov '14, 5pm

Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub by @dantosz

Dave talks a lot about focus – from keeping your menu from getting too big to making sure you write a good business plan. Do you think staying hyper-focused is still a successful tactic? The down-home style of marketing really worked for Wendy’s, but do you think it would work in today’s climate? Why or why not? Dave re-enrolled in high school in his 60’s because he didn’t want his success to encourage kids to follow in his footsteps. Do you think the college dropouts like Bill Gates and Steve Jobs encourage more young adults to forgo college – and does it matter?

Full article: http://www.searchenginejournal.com/daves-way-6-marketing-...

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