26 Nov '14, 12pm

6 Tactics to Streamline Your PPC Reporting and Optimization

I don’t know many PPC managers who aren’t overflowing with work. So, being as efficient and streamlined in your processes is critical for your productivity and sanity! My last article discussed the AdWords homepage and how it can help you get to data efficiently, but that was just the tip of the iceberg. Now, let’s focus on other ways to streamline your campaign reporting and optimization. The various tools listed here will help PPC account managers simplify their reporting and monitoring processes. When you can get to data quickly, then you can make optimizations at a faster pace, therefore improving campaign performance more swiftly. And who doesn’t love that? AdWords Homepage I already covered this in my previous article, but I think it’s worth mentioning again and including within your streamlined reporting process. Set up your AdWords homepage to include the data that...

Full article: http://searchenginewatch.com/sew/how-to/2383251/6-tactics...

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