26 Nov '14, 12pm

Press Releases Are Not an SEO Strategy

I’ve written more press releases in 2014 than any year since Google rolled out the first Penguin algorithm update – but I haven’t used a press release site. Not because they don’t still work (I’ll take other marketers at their word that they do), but because I can get better results contacting journalists directly. In the months post-Penguin (mid 2012), Greg Habermann published a great article on Search Engine Watch telling marketers to stop syndicating press releases without having a newsworthy reason for doing so. Fast-forward two years and it’s past time that press release syndication was stopped entirely. Press release sites have never been subject to the same measures of QA that have been applied blogs, etc. – a criticism I’ve often heard levelled at parenting bloggers is that they’ll write about absolutely anything. I can hardly imagine that letting absolutely anyone...

Full article: http://searchenginewatch.com/sew/how-to/2383492/press-rel...

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