26 Nov '14, 12am

Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

Break out your SKUs or IDs of your top performing products. Many people search by these numbers while price checking, and they know exactly what they want so make sure your bids are competitive here! Make sure the product title has the most relevant information possible – the product title is the catalyst for your ad. Update your promotional texts for holiday promotions. Double check your feed categorization your products to each platform’s taxonomy. If you miscategorize, your items might not appear. Don’t make last-minute image changes to your feed because these must be re-indexed and re-crawled before they can display, and that takes time. And unless you’ve coordinated with someone on the service team, avoid making your feed more robust at the last minute. You’re bound to run into snags with fields, categorization, image indexing and other gremlins that cause your new ad...

Full article: http://searchenginewatch.com/sew/how-to/2383242/don-t-be-...

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