25 Nov '14, 8pm

Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In

Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In

According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision will be based “on the quality of the product as much as the potential money made from search ads.” If Yahoo wins Microsoft will still benefit in terms of shared ad revenue between the companies. However the fact that Yahoo is competing against Bing suggests that CEO Marissa Mayer is preparing to separate from Bing at her first legal opportunity. Yahoo’s Gemini mobile search offering is outside the Bing-Yahoo Search Alliance. In a surprise, last week Yahoo became the default search provider for Firefox in the US market, while Google remained the default in Europe. There have been numerous estima...

Full article: http://searchengineland.com/report-google-apple-safari-se...

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