25 Nov '14, 5pm

How To Measure The Success Of Call Tracking: Interviews With Two Experts by @johnrampton

How can you measure the success of call tracking? John says it helps to set up call tracking with unique phone numbers for search and non-search, so you know if a customer called after visiting your website or after viewing one of your search ads. Advertisers are really trying to understand which calls are working and which are not. John’s company offers a technology called ‘conversational analytics’. This technology measures every aspect of a call like speech, silence, and hold time, to provide a digital read out of that call. From there you can better understand what kind of calls actually convert customers. You need to track your calls back to individual keywords, John says. There are many kinds of calls you don’t want to receive because they take time away from calls that convert. If you can track those calls back to individual keywords you can reduce the amount of unw...

Full article: http://www.searchenginejournal.com/measure-success-call-t...

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