10 Nov '14, 2pm

How Google Is Using Dynamic Testing To Build Out The Knowledge Graph

Google’s Knowledge Graph is dynamically changing. We suspected as much as we saw changes during the Knowledge Box Showdown I published earlier this month. For that reason, I personally redid 250 of the 3,086 queries we used in the study, to see what would happen. The results were interesting to say the least. The TL;DR is that Google appears to be testing various possible direct answers to search queries. If the results are not to its liking, it is trying a different answer source, until user data tells them they have one that works. In some cases, it decides it does not have a good enough answer and stops trying to show a knowledge box (aka answer box) altogether. Methodology In this test, I took 250 queries that we used in our tests, 125 which previously returned no answer box, and 125 that did. In addition, of the 125 that did, I picked only the ones that returned step-...

Full article: http://searchengineland.com/google-using-dynamic-testing-...

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