31 Oct '14, 3pm

Momentology’s @DannyGoodwin on Tired Marketing Trends, Leaving Search Engine Watch by @wonderwall7

Momentology’s @DannyGoodwin on Tired Marketing Trends, Leaving Search Engine Watch by @wonderwall7

Algorithm chasing: Google doesn’t owe anyone a living and will continue to decimate sites that rely just on organic search to survive or outdated tactics. Everyone gets bogged down in how important this or that social signal is, or how much of a signal HTTPS really is. There are hundreds of factors and they vary by industry. There is no one-size-fits-all formula. Start chasing an audience, a community, or customers and nurture and build loyalty so you can endure should an algorithm update strike. What is you great at? Are you truly the best, whether it’s in terms of content, experience, or price? If not, get that down first. The rest will follow, if you promote yourself using other channels (offline and online) and platforms. Content for the sake of content: The phrase “content is king” is outdated. Invest in GOOD content with context. Why does your content exist? What is ...

Full article: http://www.searchenginejournal.com/momentologys-dannygood...

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