31 Oct '14, 4pm

Twitter Gives Advice On How To Drive Sales In The 2014 Holiday Season by @mattsouthern

Twitter Gives Advice On How To Drive Sales In The 2014 Holiday Season by @mattsouthern

In November-December 2013, the correlation between conversation about buying TVs on Twitter and sales volume was 0.98 (with -1 indicating no relationship, and 1 indicating a perfect relationship). The results for laptop shopping were similar: our analysis showed a 0.84 correlation between the conversation and sales.

Full article: http://www.searchenginejournal.com/twitter-gives-advice-d...

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