31 Oct '14, 1pm

Fast SEO Competitive Analysis Part 2: Competing Content Comparison

Fast SEO Competitive Analysis Part 2: Competing Content Comparison

This is part two of a series on fast SEO competitive analysis. In part one we focused on keyword research, using the competitive landscape as a foundation for strategy, understanding, and finally using search volume estimates to get clients excited about the opportunity in search. In part one the groundwork was laid for identifying areas of high opportunity, and part two we will look at: Understanding search behavior and choosing target keyword categories. Competing content comparison Tools used: Google Sheets (Excel works) Advanced Web Ranking 1. Understanding Search Behavior and Choosing Target Keyword Categories Continuing the example used in part one of Google Sites, which describes itself as a "...free and easy way to create and share webpages, " it makes sense to filter out highly competitive keyword categories like business, design, and blogging. Removing these, bra...

Full article: http://searchenginewatch.com/article/2378742/Fast-SEO-Com...

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