31 Oct '14, 11am

Writing Your Way to the Top of Search and Social Results

Writing Your Way to the Top of Search and Social Results

Regardless of size, the target audience is what is important to a brand’s writer. Who are we writing for and targeting? The more specific information we know about our buyer personas, the easier it is for the writer to create content and for the marketer to properly target - ultimately impacting the brand’s results. Creating persona profiles that will illustrate who the content is intended for can create a magnetic win-win by reaching the right audience with the right message. Take Starbucks as an example - you might be writing for Sally Sales Executive who is a frequent coffee customer looking for reliable Wi-Fi and a temporary desk with a latte on the side. Or you could be writing for Stay-at-Home Dad David who has five minutes to get his java fix refill before the after school carpool. Both are possible personas for Starbucks, but both require two different types of wri...

Full article: http://searchenginewatch.com/article/2378743/Writing-Your...

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