30 Oct '14, 9pm

Can Groupon Break Into the Search Market?

Can Groupon Break Into the Search Market?

In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs. By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email. At the same time, the increased visibility that comes with detailed listings pages increases visibility and social engagement, and may make businesses more inclined to purchase offers. If enough visitors request a deal on a specific page, Groupon will work on making it happen. "We're giving these businesses a place to put their current specials that they have on chalkboards in front of their business in front of millions of consumers who are already looking for something to buy and have a credit card on file," says N...

Full article: http://searchenginewatch.com/article/2378685/Can-Groupon-...

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Groupon Pages Part Of Company Evolution Into Local Search Site

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#SEO

#SEO

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