30 Oct '14, 1pm

Marketing In Transit: Selling To Mobile Searchers

For local businesses, a strong mobile-specific SEO strategy is a must. Mobile searchers are very frequently local searchers and that brings big opportunities to the doorstep of any local brick-and-mortar operation. For this reason, now is the time for SEOs to figure out how to get the most out of this opportunity and bring those mobile searches to their clients. The Mobile Vs. Desktop Difference – Far More Than Just Size For the most part, people do not use smartphones or tablets as replacements for PCs. They do different things on each. Because of the small form factor of even the largest smartphone, browsing simply out of curiosity is not really practical. People generally conduct this type of “looky-loo” activity on their laptops and desktops, which are far more conducive to casual perusing. In contrast, people search online via their phones when they really need or wan...

Full article: http://searchengineland.com/marketing-transit-selling-mob...

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