30 Oct '14, 1pm

"Which Update?" Is the Wrong Question

With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in rankings)?" While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look at search algorithm updates. While normally I try to write articles directed as passing on a specific piece of information or skill (normally – not always), this time I’m hoping to pass across a learned (the hard way) limitation in focusing in on a specific algorithm or update. The truth of the matter is this, inherent in the question, "Was my ranking drop related to Panda or Penguin?" is a frightening truth, a belief that it could be either and thu...

Full article: http://searchenginewatch.com/article/2378482/Which-Update...

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