30 Oct '14, 12pm

Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

Ad Customizers Took Dynamic Insertion To The Next Level : In late September, Google started rolling out ad customizers which enable advertisers to customize ad copy at scale with variables. Ad customizers are the first in what Google is calling Tools for the Power User. A new Business Data section was added in the Shared library in AdWords is where advertisers upload the ad customizer data template with targeting attributes and information on device preference, scheduling, product detail, price, event timing or any custom text that you define to pull into the ads.

Full article: http://searchengineland.com/paid-search-roundup-q3-2014-p...

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Weekend Roundup

Weekend Roundup

mealsandmiles.com 03 Nov '14, 3am

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Can Groupon Break Into the Search Market?

Can Groupon Break Into the Search Market?

searchenginewatch.com 30 Oct '14, 9pm

In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 mi...