29 Oct '14, 10pm

How Link Building Has Changed In 2014: Interview With Prashant Puri by @johnrampton

How Link Building Has Changed In 2014: Interview With Prashant Puri by @johnrampton

Links are still the best way for Google to determine the overall authority of a site. What’s changed is the emphasis on the quality of links. Gone are the days of scaling link building, building anchor-text targeted links, and things like that. Marketers need to be more aware of what their link profile looks like, and understand what the link profile looks like of the sites you want to acquire links from. There is a lot more due diligence needed compared to where we were 6 or 8 months ago. Prashant believes in a three-pronged approach to acquiring links. First, create share-worthy content. Second, identify the sites you want to go after and acquire links from. And third, do your due diligence when it comes to earning those links. For clients, Prashant focuses on building 1-3 high quality links versus a large quantity of lower quality links. To determine a quality link, loo...

Full article: http://www.searchenginejournal.com/link-building-changed-...

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